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Slice, an Indian startup, has quickly emerged as a disruptive force in the country’s fintech landscape. Founded in 2016, Slice aims to simplify financial services and revolutionize the way young Indians access credit and manage their finances. With its innovative products, customer-centric approach, and commitment to financial inclusion, Slice is poised to make a significant impact in the market.


Company NameSlice
IndustryTechnology, Consumer Goods
HeadquartersNew York City, United States
FoundersIlir Sela
Products– Slice App: A mobile application that helps users track their online purchases, organize receipts, and obtain refunds or price adjustments.
– Slice Intelligence: A service that collects and analyzes e-commerce data to provide insights into consumer behavior and market trends.
– Slice Rewards: A program that offers users cashback and other rewards for making purchases through the Slice App.
Key Features– Automated purchase tracking
– Receipt organization and storage
– Price drop and refund alerts
– E-commerce market analysis and insights
Notable Partners– Amazon
– eBay
– Walmart
– Target
FundingSlice has received funding from various investors, including DCM Ventures, GGV Capital, Rakuten Ventures, and Eniac Ventures.

Mission and Vision:

Slice’s mission is to empower the financially underserved youth of India by providing them with seamless and responsible financial solutions. The company envisions a future where access to credit is democratized and young individuals can achieve their dreams without financial constraints.

Key Products/Services:

Slice Card: Slice offers a virtual and physical prepaid card designed specifically for young professionals and college students. The Slice Card comes with attractive benefits and rewards, allowing users to make hassle-free payments and build creditworthiness.

SlicePay: SlicePay is a pay-later service that offers interest-free credit to users for various transactions, including online shopping, utility bills, and travel expenses. The service ensures financial flexibility and eliminates the need for traditional credit cards.

Unique Value Proposition:

Slice differentiates itself through its customer-centric approach and understanding of the needs of young Indians. The company leverages technology and data analytics to offer personalized financial products, making credit accessible and affordable for its target market. Unlike traditional banks, Slice has a simplified application process, quicker approvals, and transparent pricing, ensuring a hassle-free experience for its users.

Target Market:

Slice primarily caters to the digitally native young professionals and college students in India. By focusing on this segment, which has traditionally faced challenges in accessing credit, Slice addresses the financial needs of millions of individuals who are often excluded from traditional banking services.

Notable Achievements:

Rapid User Growth: Since its inception, Slice has witnessed remarkable user growth, with a large and loyal customer base. The company’s user-friendly interface, simplified credit offerings, and seamless user experience have contributed to its success.

Strategic Partnerships: Slice has forged partnerships with leading e-commerce platforms, online service providers, and educational institutions, expanding its reach and enabling users to access credit for a wide range of transactions.

Founding Story, Team, and Company Culture:

Slice was founded by Rajan Bajaj and Deepak Malhotra in 2016. The founders identified the challenges faced by young Indians in obtaining credit and sought to create a solution. With their collective experience in finance and technology, they established Slice to provide innovative and inclusive financial services.

The company culture at Slice is centered around innovation, collaboration, and empathy. The team comprises talented individuals from diverse backgrounds, all dedicated to empowering the financially underserved youth. Slice fosters a work environment that encourages creativity, agility, and a passion for solving complex problems.

Growth Trajectory, Funding, and Partnerships:

Slice has experienced significant growth since its inception. The company’s user base has expanded rapidly, driven by its customer-centric approach and superior user experience. Through strategic partnerships with established players in the e-commerce and education sectors, Slice has enhanced its product offerings and market reach.

In terms of funding, Slice has secured substantial investments from renowned venture capital firms, indicating investor confidence in the company’s growth potential. The funds have enabled Slice to scale its operations, strengthen its technological infrastructure, and expand its product portfolio.

Future Plans and Market Impact:

Slice aims to further consolidate its position in the Indian fintech industry and expand its product offerings to cater to the evolving needs of its target market. The company plans to leverage artificial intelligence and machine learning to enhance its credit scoring algorithms, providing more accurate assessments and better financial solutions.

With its innovative approach, commitment to financial inclusion, and focus on the youth segment, Slice is poised to disrupt the Indian fintech landscape. By revolutionizing access to credit and simplifying financial services, Slice has the potential to empower millions of young Indians, unlocking their economic potential and driving India’s economic growth.

In conclusion, Slice’s mission to democratize credit and simplify financial services, combined with its innovative products, strategic partnerships, and customer-centric approach, positions it as a game-changer in the Indian fintech industry. With its remarkable growth trajectory, strong funding support, and ambitious plans, Slice is set to revolutionize the industry and empower the financially underserved youth of India.


What is Slice?

Slice is a technology company that provides a mobile app and services to help users track their online purchases, organize receipts, and obtain refunds or price adjustments.

How does the Slice App work?

The Slice App automatically tracks your online purchases by scanning your email inbox for e-receipts. It organizes your purchase history, provides shipment tracking updates, and sends alerts for price drops or potential refunds.

What is Slice Intelligence?

Slice Intelligence is a service offered by Slice that collects and analyzes e-commerce data to provide insights into consumer behavior, market trends, and industry benchmarks.

How can I benefit from using Slice?

By using Slice, you can easily keep track of your online purchases, stay updated on shipment statuses, receive alerts for price drops, and effortlessly manage your receipts. Additionally, Slice Rewards offers cashback and other benefits for eligible purchases made through the Slice App.

Is Slice App available for both iOS and Android devices?

Yes, the Slice App is available for both iOS and Android platforms. You can download it from the respective app stores.

Does Slice work with all online retailers?

Slice works with a wide range of online retailers. Popular retailers such as Amazon, eBay, Walmart, and Target are among their notable partners.

Is my personal information secure with Slice?

Slice takes privacy and security seriously. They use encryption and other industry-standard security measures to protect your personal information. However, it’s always recommended to review the company’s privacy policy for more details.

How does Slice make money?

Slice generates revenue through partnerships, data analysis services, and their rewards program. They may receive referral fees from retailers or derive insights from aggregated and anonymized e-commerce data.

Can I use Slice outside of the United States?

Yes, the Slice App is available for users in multiple countries. However, the availability of features and partnerships may vary depending on your location.

How can I contact Slice customer support?

You can reach out to Slice customer support through their website or within the Slice App. They typically provide contact options such as email or an in-app messaging system.

Founders Profile

Startup Profile

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