Copy of ENT INDIA 4 1

Upstox is a leading Indian startup that has emerged as a game-changer in the country’s stock trading industry. With its mission to democratize trading and provide equal opportunities for all investors, Upstox has quickly become one of India’s preferred online brokerage platforms. Founded in 2010, the company has continuously strived to provide cutting-edge technology, transparent pricing, and exceptional customer service to its users. This article explores Upstox’s mission, vision, key products/services, unique value proposition, target market, notable achievements, founding story, team, company culture, growth trajectory, funding, partnerships, and future plans.


Company NameUpstox
Year Founded2010
MissionDemocratize trading and provide equal opportunities for all investors
VisionTo create a future where anyone can participate in the stock market
Key Products/ServicesOnline Trading Platform, Mobile Trading App
Unique Value PropositionCompetitive pricing, advanced technology, and seamless user experience
Target MarketRetail investors and traders in India
Notable Achievements– Amassed a vast user base
– Emerged as a leading retail brokerage firm in India
FoundersRavi Kumar, Shrini Viswanath, Raghu Kumar
Company CultureInnovation, collaboration, customer-centricity, transparency, integrity
Growth TrajectoryRapid growth with an expanding user base
FundingRaised significant funding from renowned investors
PartnershipsStrategic collaborations with financial institutions and technology providers
Future PlansEnhance trading platform, introduce innovative products and features
ImpactRevolutionize the Indian stock trading industry and drive financial inclusion

Mission and Vision:

Upstox’s mission is to democratize trading by providing affordable and accessible financial products and services to every Indian. The company envisions a future where anyone, regardless of their financial background, can participate in the stock market and benefit from its potential.

Key Products/Services:

Online Trading Platform: Upstox offers a powerful and user-friendly online trading platform that enables retail investors to trade equities, derivatives, commodities, and currency markets seamlessly. The platform provides real-time market data, advanced charting tools, customizable dashboards, and instant trade execution.

Mobile Trading App: Upstox’s mobile app allows users to trade on the go, providing access to market data, order placement, and portfolio tracking. The app offers a smooth and intuitive interface, making it convenient for users to manage their investments from anywhere.

Unique Value Proposition:

Upstox differentiates itself through its competitive pricing structure, which offers low brokerage fees, zero commission on equity delivery trades, and affordable monthly plans. The company’s commitment to technology and innovation ensures a seamless trading experience for its users, empowering them to make informed investment decisions.

Target Market:

Upstox primarily caters to retail investors and traders in India. The platform’s accessibility, user-friendly interface, and affordable pricing make it particularly appealing to young, tech-savvy individuals who are seeking to invest in the stock market.

Notable Achievements:

Upstox has amassed a vast user base, with millions of registered customers trading on its platform.

The company has witnessed remarkable growth and has emerged as one of the leading retail brokerage firms in India.

Founding Story, Team, and Company Culture:

Upstox was founded in 2010 by Ravi Kumar, Shrini Viswanath, and Raghu Kumar. The founders aimed to disrupt the traditional stock trading industry by leveraging technology and providing a transparent and cost-effective platform for retail investors. The company’s team comprises seasoned professionals from diverse backgrounds, including finance, technology, and customer support.

Upstox’s company culture fosters innovation, collaboration, and customer-centricity. The team strives to continuously improve the platform and enhance the user experience. The company places a strong emphasis on transparency, integrity, and ethics, ensuring that users’ interests are at the forefront of its operations.

Growth Trajectory, Funding, and Partnerships:

Upstox has experienced rapid growth since its inception, reflecting the increasing demand for online trading in India. The company’s user base has expanded exponentially, cementing its position as a major player in the market. Additionally, Upstox has raised significant funding from renowned investors, enabling it to invest in technology, infrastructure, and customer acquisition.

The company has forged strategic partnerships with leading financial institutions and technology providers to enhance its offerings. These collaborations have strengthened Upstox’s position in the market and expanded its reach.

Future Plans and Impact:

Upstox aims to leverage its technological prowess to enhance its trading platform further and introduce innovative products and features. The company envisions driving financial inclusion by empowering individuals across India to invest in the stock market.

With its user-centric approach, advanced technology, transparent pricing, and commitment to democratizing trading, Upstox is poised to revolutionize the Indian stock trading industry. By breaking down barriers to entry and providing a seamless trading experience, Upstox is empowering individuals to take control of their financial futures and participate actively in the market, thus making a significant impact in the industry.


What is Upstox?

Upstox is an Indian startup and online brokerage platform that enables individuals to trade in the stock market through its online trading platform and mobile app.

How do I open an account with Upstox?

To open an account with Upstox, you can visit their website or download their mobile app. Follow the account opening process, which typically involves providing personal details, KYC documents, and completing the verification process.

What markets can I trade on Upstox?

Upstox offers trading in various markets, including equities, derivatives, commodities, and currency markets. Users can trade in stocks, futures and options, commodities like gold and silver, and currency pairs.

What are the charges and fees for trading on Upstox?

Upstox offers competitive pricing with low brokerage fees. They also provide zero commission on equity delivery trades and offer affordable monthly plans. The specific charges and fees can be found on their website or by contacting their customer support.

Is Upstox a safe and secure platform?

Upstox prioritizes the security and safety of user accounts and transactions. They use advanced security measures like two-factor authentication (2FA) and encryption protocols to protect user data and ensure a secure trading environment.

Does Upstox provide research and educational resources?

Yes, Upstox offers research tools and educational resources to help users make informed investment decisions. They provide market analysis, stock recommendations, educational articles, webinars, and tutorials to assist users in understanding the market and trading strategies.

Can I trade on Upstox using a mobile device?

Yes, Upstox provides a mobile trading app available for Android and iOS devices. The app allows users to trade on the go, access market data, place orders, and track their portfolio.

Does Upstox provide customer support?

Yes, Upstox has a customer support team that can be reached through various channels, including phone, email, and live chat. They assist users with any queries, technical issues, or account-related concerns.

Are there any account maintenance charges?

Upstox does not charge any account maintenance fees. However, there might be charges associated with specific services or transactions. It’s advisable to check the details on their website or contact customer support for specific information.

Can I transfer funds to my Upstox account?

Yes, Upstox provides options to transfer funds to your trading account. You can link your bank account and transfer funds through online banking, UPI, or NEFT/RTGS.

Founders Profile

Startup Profile

Read more

India’s Burgeoning Unicorn Club: A Growing List of 108 Promising Startups

To get more updates, Follow us on  FacebookTwitterInstagram and LinkedIn