Facebook to start testing ads in virtual reality headsets

Facebook Inc said that it will start testing advertisements in its Oculus virtual reality headsets, a move that could benefit the tech giant that earns over 97% of its revenue from ads. The company will test with a few apps in the beginning, and will make the ads broadly available across the Oculus platform and mobile app after incorporating feedback from developers


Facebook says it will not use information processed and stored locally in the headset to target ads, nor will it use movement data. The company will not use content of conversations with people on apps like Messenger or the user’s voice interactions to target ads, it said in the statement.

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