Revolutionizing Credit Card Rewards: The Kunal Shah Story Behind Cred

Kunal Shah

Kunal Shah is an Indian entrepreneur and the founder of Cred, a revolutionary platform that aims to simplify and enhance credit card management and rewards. With a strong background in technology and business, Shah has emerged as a prominent figure in the fintech industry, known for his innovative ideas and disruptive approach. This article explores Kunal Shah’s journey, his achievements, and the impact he has made through Cred.


NameKunal Shah
OccupationEntrepreneur, Investor
CompanyCred (Founder)
EducationBachelor of Arts, Philosophy from Wilson College, Mumbai, India
Notable Dropouts: Pursued CA (Chartered Accountancy)
Achievements1. Founded FreeCharge, one of India’s leading mobile wallet platforms, which was later acquired by Snapdeal.
2. Co-founded Cred, a financial technology company focused on credit card bill payments and rewards.
Awards1. ET Startup of the Year (2016)
2. Entrepreneur of the Year by Entrepreneur India (2017)
3. Distinguished Alumnus Award by IIT Bombay (2018)
4. Young Global Leader by World Economic Forum (2019)
5. Economic Times Most Promising Entrepreneur Award (2020)
6. Featured in Fortune India’s 40 Under 40 (2020)
Social MediaTwitter: @kunalb11
LinkedIn: kunalshah

Early Life and Education

Born on March 25, 1982, in Mumbai, India, Kunal Shah displayed an entrepreneurial spirit from a young age. He completed his schooling in Mumbai and went on to pursue a Bachelor’s degree in Philosophy from Wilson College. Shah’s passion for technology led him to explore the world of computer science, prompting him to pursue additional courses and gain expertise in programming and software development.

Entrepreneurial Ventures

Kunal Shah kickstarted his entrepreneurial journey with his first venture, Paisaback, in 2010. It was a cashback and coupon aggregation platform that gained popularity among online shoppers in India. However, Shah’s true breakthrough came with the founding of FreeCharge in 2010, an online mobile recharge and digital wallet platform. FreeCharge experienced tremendous growth, with millions of users embracing the convenience it offered in mobile payment transactions. In 2015, Snapdeal, an e-commerce giant, acquired FreeCharge for a staggering $400 million, marking a significant milestone for Shah.

Founding Cred

Building upon his success, Kunal Shah ventured into the fintech landscape once again, launching Cred in 2018. Cred is a platform designed to simplify credit card management and rewards for users. It offers a centralized platform for users to manage their credit cards, track their expenses, and pay bills seamlessly. The innovative aspect of Cred lies in its rewards program, which incentivizes users for paying their credit card bills promptly. Through partnerships with various brands, Cred allows users to redeem rewards, including exclusive discounts, cashback, and access to premium products and experiences.

Impact and Recognition

Under Kunal Shah’s leadership, Cred has witnessed tremendous growth and garnered widespread recognition. The platform gained popularity for its unique approach to credit card management and rewards, attracting millions of users. Cred’s success led to multiple funding rounds, with investors showing confidence in Shah’s vision and the potential of the platform. The company’s valuation soared to billions of dollars within a short span, establishing Cred as one of India’s most successful fintech startups.

Kunal Shah’s contributions to the fintech industry have not gone unnoticed. He has been honored with numerous accolades, including being featured in prestigious lists such as Forbes India’s “Tycoons of Tomorrow” and Fortune India’s “40 Under 40.”

Philanthropy and Social Initiatives

Beyond his entrepreneurial pursuits, Kunal Shah is known for his philanthropic endeavors and commitment to giving back to society. He actively supports and promotes various social causes, with a particular focus on education and skill development. Shah has been involved in initiatives aimed at empowering underprivileged children and encouraging entrepreneurship among the youth.

Kunal Shah’s journey as an entrepreneur, visionary, and innovator has made a significant impact on the fintech landscape. With Cred, he has reshaped the way people manage credit cards and reap rewards, revolutionizing the industry. Through his relentless pursuit of innovation and commitment to creating value for users, Kunal Shah continues to inspire aspiring entrepreneurs and shape the future of fintech.

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