Licious, an Indian startup founded in 2015, has rapidly emerged as a market leader in providing high-quality, fresh, and hygienic meat and seafood products. With a mission to revolutionize the way India buys and consumes meat, Licious has positioned itself as a customer-centric brand that prioritizes quality, convenience, and trust. Through its innovative business model and robust supply chain, Licious aims to create a seamless and reliable meat-buying experience for consumers across the country.

Overview

Aspect	Information
Name	Licious
Year Founded	2015
Mission	To ensure every consumer has access to safe, fresh, and high-quality meat and seafood
Vision	To become India’s most trusted and preferred brand for meat and seafood
Key Products/Services	Chicken, mutton, seafood, ready-to-cook products
Unique Value Proposition	Focus on quality, convenience, and trust
Target Market	Urban consumers who prioritize quality and convenience
Notable Achievements	– Rapid growth and expansion across multiple cities in India
	– Winner of the “Startup of the Year” award at the 2019 ET Startup Awards
Founders	Abhay Hanjura and Vivek Gupta
Team	Comprised of seasoned professionals from various backgrounds
Company Culture	Innovation, customer focus, continuous improvement
Growth Trajectory	Significant customer base growth, expansion to new cities
Funding	Secured funding from notable investors
Partnerships	Collaborations with suppliers, producers, and logistics providers
Future Plans	Further expansion, diversification of product portfolio, technology integration
Market Impact	Revolutionizing the meat and seafood industry in India

Mission and Vision:

Licious is driven by a clear mission: to ensure that every consumer has access to safe, fresh, and high-quality meat and seafood. The company’s vision is to become India’s most trusted and preferred brand for meat and seafood, redefining the standards of quality and convenience in the industry.

Key Products and Services:

Licious offers a wide range of meat and seafood products, including chicken, mutton, seafood, and ready-to-cook products. What sets Licious apart is its commitment to providing fresh and hygienic products. The company ensures that all its products are sourced from reliable and ethical suppliers, undergo stringent quality checks, and are delivered to customers in vacuum-sealed packaging to maintain freshness and hygiene.

Unique Value Proposition:

Licious’ unique value proposition lies in its focus on quality, convenience, and trust. The company takes extensive measures to ensure that its products meet the highest quality standards, from sourcing the best ingredients to implementing stringent quality control processes. Licious also offers a user-friendly online platform and a mobile app, allowing customers to order meat and seafood with just a few clicks. With a robust last-mile delivery network, Licious ensures prompt and hassle-free delivery of orders, further enhancing the convenience factor for its customers.

Target Market:

Licious primarily targets urban consumers who value quality and convenience. Its products cater to individuals and families who seek fresh and hygienic meat and seafood but may not have access to trustworthy local vendors. Licious has gained significant popularity among working professionals, urban households, and young consumers who prioritize convenience and are willing to pay a premium for high-quality products.

Notable Achievements:

Since its inception, Licious has achieved remarkable milestones in the Indian meat and seafood industry. The company has witnessed exponential growth and has expanded its operations to multiple cities across India. Licious has been widely recognized for its focus on quality, winning the trust of millions of customers. Additionally, the company has received several awards and accolades, including the “Startup of the Year” award at the 2019 ET Startup Awards.

Founding Story, Team, and Company Culture:

Licious was founded in 2015 by Abhay Hanjura and Vivek Gupta, with a vision to address the challenges faced by consumers in procuring fresh and hygienic meat. The founders noticed a significant gap in the market, where customers had limited options for high-quality meat and seafood. The company’s core team comprises seasoned professionals from diverse backgrounds, including food processing, supply chain management, and technology. Licious fosters a culture of innovation, customer focus, and continuous improvement, enabling employees to contribute their best and drive the company’s growth.

Growth Trajectory, Funding, and Partnerships:

Licious has experienced exceptional growth since its inception. The company’s customer base has expanded rapidly, and it has successfully launched operations in multiple cities across India. Licious has also secured substantial funding from renowned investors, including 3one4 Capital, Bertelsmann India Investments, and Vertex Ventures. These investments have enabled Licious to strengthen its supply chain infrastructure, enhance its technology platform, and expand its product range.

Licious has forged strategic partnerships with various players in the ecosystem to further its growth. It has collaborated with leading suppliers and producers to ensure a consistent supply of high-quality products. The company has also established strong ties with last-mile logistics providers to optimize its delivery network and ensure timely and reliable order fulfillment.

Future Plans and Market Impact:

Licious has ambitious plans for the future. The company aims to expand its footprint to more cities across India, catering to a larger customer base. It also intends to diversify its product portfolio by introducing new offerings and value-added products. Licious plans to leverage technology to enhance customer experience, implementing innovative solutions such as artificial intelligence and machine learning to personalize recommendations and streamline operations.

With its customer-centric approach, commitment to quality, and relentless focus on innovation, Licious is poised to make a significant impact in the Indian meat and seafood industry. By addressing the inherent challenges of the market, the company has revolutionized the way consumers buy and consume meat, setting new industry benchmarks for freshness, hygiene, and convenience. Licious has the potential to reshape the industry and become a trusted household name, synonymous with quality meat and seafood in India.

FAQs

What is Licious?

Licious is an Indian startup that specializes in providing high-quality, fresh, and hygienic meat and seafood products.

What products does Licious offer?

Licious offers a range of products, including chicken, mutton, seafood, and ready-to-cook items.

How does Licious ensure the quality of its products?

Licious ensures quality by sourcing from reliable and ethical suppliers, implementing stringent quality checks, and delivering products in vacuum-sealed packaging to maintain freshness and hygiene.

How can I order from Licious?

You can place an order through the Licious website or mobile app. Simply select the desired products, add them to your cart, and proceed to checkout.

What is the delivery process of Licious?

Licious has a robust last-mile delivery network that ensures prompt and hassle-free delivery of orders. Delivery slots are available for customers to choose from during the checkout process.

Is Licious available in my city?

Licious has expanded its operations to multiple cities across India. You can check the availability of Licious in your city by visiting their website or mobile app.

Are the products from Licious fresh and hygienic?

Yes, Licious takes extensive measures to ensure that its products are fresh and hygienic. They maintain strict quality control standards and prioritize the safety and freshness of their products.

Can I trust the quality of Licious products?

Licious has gained the trust of millions of customers through its commitment to quality. They source from trusted suppliers, adhere to rigorous quality checks, and have received recognition and awards for their focus on quality.

Does Licious offer any special discounts or promotions?

Licious often runs promotional offers and discounts on its products. You can check their website or subscribe to their newsletter to stay updated on the latest deals and offers.

How can I contact Licious for any queries or concerns?

You can reach out to Licious customer support through their website or mobile app. They typically provide customer service through phone, email, or chat support.

Founders Profile

Startup Profile

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