Summary: Indian cricketer Shikhar Dhawan has invested in Svish, a men’s grooming and hygiene brand, and has also become its brand ambassador. This collaboration brings together Dhawan’s passion and influence with Svish’s commitment to innovation and quality. The partnership aims to redefine grooming and hygiene standards. Svish, founded in 2020, has gained recognition for its innovative products and recently secured funding to expand its offerings and market presence.
Indian cricketer Shikhar Dhawan has ventured into the world of men’s grooming and hygiene by investing in Svish, a direct-to-consumer (D2C) brand. Not stopping at mere investment, Dhawan has also taken up the prestigious role of brand ambassador for Svish, infusing the brand’s journey with his unique blend of passion and influence.
Expressing his excitement about this collaboration, Dhawan remarked, “I am delighted to embark on this exciting journey with SVISH. Their commitment to innovation and quality aligns perfectly with my values. As an athlete, grooming is essential, and I am thrilled to endorse a brand that offers such exceptional products.”
Welcoming Dhawan to the Svish family, Jaideep Mahajan, Co-founder of Svish, highlighted the significance of Dhawan’s association, stating, “Shikhar Dhawan’s association with Svish brings an invaluable dimension to our brand. His relevance and reach in the public domain make him the perfect ambassador for our mission to redefine grooming and hygiene standards. We are excited to have him on board.”
Discussing the distribution and growth strategy, Manan Chawla, Director of Sales at Svish, emphasized the importance of partnerships with quick commerce platforms like Blinkit and Zepto, which have reduced delivery time to 10-30 minutes in major cities, ensuring swift access to Svish’s grooming solutions.
Amitesh Shah, Group CEO of Da-One Group, expressed his perspective on the strategic alignment of values and vision through Dhawan’s partnership with Svish, stating, “Shikhar Dhawan’s partnership with Svish marks a strategic alignment of values and vision. We at Da-One are keen to engage with exciting startups like Svish and Shikhar’s endorsement not only adds star power but also validates Svish’s commitment to quality and innovation. It’s a win-win situation for both parties.”
Established in 2020 by Ishan Grover and Jaideep Mahajan, Svish has quickly gained recognition for its innovative products that challenge industry norms. Notable offerings include the world’s first Made-Safe Certified Hair Removal Spray for Men and an Anti-Chafing Roll-On, carving a unique niche in the market. These products reflect Svish’s dedication to providing exceptional solutions, available in leading marketplaces and expanding to the USA and UAE for further growth.
The recent bridge round of funding, led by Ruchirans Jaipuria and including undisclosed amounts from Shikhar Dhawan and other angel investors, underscores the confidence in Svish’s vision and potential. With a lowered burn rate and increased resilience, Svish is well on its way to profitability. With the infusion of new funding, Svish is expanding into sexual health and grooming categories, prioritizing innovation and customer satisfaction to solidify its position in the market.
