CarDekho is an innovative Indian startup that has rapidly gained prominence as a leading online automotive marketplace. With a mission to empower customers to make informed decisions about buying and selling cars, CarDekho offers a comprehensive platform that simplifies the entire car-buying process. From research and comparison to financing and insurance, CarDekho revolutionizes the automotive industry by leveraging technology to provide a seamless and transparent experience.


Year Founded2008
FoundersAmit Jain, Anurag Jain
HeadquartersJaipur, India
MissionTo be the most trusted and comprehensive automotive solutions provider in India, simplifying the car-buying experience for customers.
Key Products/Services– CarDekho.com: Online platform for researching and comparing cars.<br>- CarDekho Gaadi Stores: Physical retail stores for buying and selling used cars.<br>- CarDekho Insurance: Simplified insurance process for car owners.<br>- CarDekho Finance: Hassle-free financing options for customers.
Unique Value PropositionOffering a comprehensive platform for the entire car-buying process, including research, comparison, financing, and insurance.
Target MarketCustomers in India, including first-time car buyers, car enthusiasts, and those looking to buy or sell used cars.
Notable Achievements– Acquisition of Carmudi’s operations in Indonesia (2019).<br>- Recognition as one of India’s Top 10 Innovative Startups by Fast Company.
FundingMultiple rounds of funding from investors such as Sequoia Capital, Hillhouse Capital, Ratan Tata, and Google Capital.
PartnershipsCollaborations with leading automakers and dealerships, including Maruti Suzuki, Mahindra, and Tata Motors.
Company CultureInnovation, collaboration, transparency, integrity, and customer-centricity.
Growth TrajectoryRapid growth with a large user base, expansion into new markets, and continuous enhancement of technology infrastructure.
Future PlansContinuously improve the platform, expand reach, leverage emerging technologies, and set new industry standards.
ImpactRevolutionizing the Indian automotive industry by making the car-buying process transparent, accessible, and customer-centric.

Mission and Vision:

CarDekho’s mission is to be the most trusted and comprehensive automotive solutions provider in India, simplifying the car-buying experience for customers across the country. They aim to achieve this by offering innovative and technology-driven products and services that empower consumers to make well-informed decisions.

Key Products and Services:

CarDekho.com: CarDekho’s flagship website is a one-stop platform that allows users to research and compare various car models, read expert reviews, and access a vast inventory of new and used cars from dealerships across India.

CarDekho Gaadi Stores: These physical retail stores provide customers with a hassle-free experience for buying and selling used cars. With a strong network of trusted dealers, CarDekho Gaadi Stores offer transparent pricing, comprehensive inspections, and seamless paperwork.

CarDekho Insurance: This service simplifies the insurance process for car owners, offering competitive rates and a user-friendly interface to compare and purchase insurance policies.

CarDekho Finance: CarDekho has partnered with leading banks and financial institutions to offer hassle-free financing options to customers, making car ownership more accessible.

Unique Value Proposition:

CarDekho differentiates itself by providing a holistic approach to the car-buying journey, addressing every aspect from research to financing. Their user-friendly interface, vast inventory, expert reviews, and comprehensive services such as insurance and financing streamline the process and empower customers to make well-informed decisions.

Target Market:

CarDekho primarily targets the Indian market, catering to a diverse range of customers, including first-time car buyers, car enthusiasts, and those looking to sell or buy used cars. With India’s rapidly growing middle class and increasing car ownership, CarDekho is well-positioned to serve a large and expanding customer base.

Notable Achievements:

CarDekho has established itself as one of India’s largest automotive platforms, with millions of monthly visitors and a vast network of dealerships and service centers.

In 2019, CarDekho acquired Carmudi’s operations in Indonesia, expanding its presence in Southeast Asia and reinforcing its commitment to international expansion.

The company has received recognition and accolades for its innovative approach, including being listed among India’s Top 10 Innovative Startups by Fast Company.

Founding Story, Team, and Company Culture:

CarDekho was founded in 2008 by brothers Amit and Anurag Jain in Jaipur, India. The idea for the company stemmed from their own frustrating experiences in buying and selling used cars. With a vision to simplify the car-buying process, they launched CarDekho as an online platform to provide consumers with transparent information and tools to make better decisions.

The founders assembled a talented team of professionals with expertise in technology, automotive, and marketing. Their combined efforts and shared passion for transforming the industry have been instrumental in CarDekho’s success.

CarDekho fosters a culture of innovation, collaboration, and customer-centricity. They encourage employees to think outside the box, experiment with new ideas, and continuously strive for excellence. The company values transparency, integrity, and a strong work ethic, which permeate the entire organization.

Growth Trajectory, Funding, and Partnerships:

CarDekho has experienced remarkable growth since its inception. The company quickly gained traction in the Indian market, expanding its user base and establishing strategic partnerships with leading automakers and dealerships. CarDekho’s focus on technology-driven solutions and user experience propelled its growth and helped it secure multiple rounds of funding.

Over the years, CarDekho has received significant investments from prominent investors, including Sequoia Capital, Hillhouse Capital, Ratan Tata, and Google Capital. These investments have provided the necessary capital to scale operations, enhance technology infrastructure, and expand into new markets.

In addition to financial support, CarDekho has forged strategic partnerships with leading automotive brands such as Maruti Suzuki, Mahindra, and Tata Motors. These collaborations have enabled CarDekho to offer exclusive deals, discounts, and enhanced services to its customers.

Future Plans and Impact:

CarDekho has ambitious plans for the future. They aim to further strengthen their position as the go-to automotive marketplace in India by continuously enhancing their platform and expanding their reach. The company is focused on leveraging emerging technologies like artificial intelligence and machine learning to provide personalized recommendations and improve the overall car-buying experience.

CarDekho’s impact on the automotive industry is significant. By leveraging technology and offering comprehensive solutions, they have disrupted traditional car-buying norms, making the process more transparent and accessible. Their commitment to empowering customers and their continuous innovation sets them apart, allowing them to revolutionize the Indian automotive market and pave the way for a more customer-centric industry.

In conclusion, CarDekho’s mission, innovative products, and dedication to customer empowerment have positioned them as a game-changer in the Indian automotive industry. With their strong growth trajectory, strategic partnerships, and a customer-centric approach, CarDekho is poised to continue making a significant impact, revolutionizing the industry and setting new standards for the car-buying experience in India and beyond.


What is CarDekho?

CarDekho is an online automotive marketplace that offers a comprehensive platform for researching, comparing, buying, and selling cars in India.

How does CarDekho work?

CarDekho provides users with a vast inventory of new and used cars, expert reviews, and tools for comparing different car models. Users can also access financing options, insurance services, and connect with trusted dealerships through the platform.

Is CarDekho only for buying cars?

No, CarDekho offers a range of services beyond car buying. It provides options for selling used cars, insurance services, financing options, and comprehensive information for making informed decisions about cars.

Is CarDekho available only in specific cities in India?

No, CarDekho is accessible nationwide. Users from various cities across India can utilize the platform to research, compare, and buy/sell cars.

How does CarDekho ensure the reliability of its listings?

CarDekho has a strong network of trusted dealerships and partners. They conduct comprehensive inspections of used cars before listing them on their platform, ensuring quality and reliability.

Can I get financing options through CarDekho?

Yes, CarDekho has partnerships with leading banks and financial institutions to offer hassle-free financing options for customers, making car ownership more accessible.

Does CarDekho provide insurance services?

Yes, CarDekho offers insurance services. Users can compare and purchase insurance policies through the CarDekho platform, ensuring a seamless and convenient process.

Can I sell my used car through CarDekho?

Yes, CarDekho provides a platform for selling used cars. They offer transparent pricing, comprehensive inspections, and assistance with paperwork to simplify the selling process.

How can I contact CarDekho customer support?

CarDekho provides customer support through various channels, including phone, email, and online chat. Contact information and support options are available on their website.

Is CarDekho available outside of India?

While CarDekho primarily operates in India, they have expanded their presence internationally. In 2019, they acquired Carmudi’s operations in Indonesia, signaling their intention to expand into other markets.

Founders Profile

Startup Profile

Read more

India’s Burgeoning Unicorn Club: A Growing List of 108 Promising Startups

To get more updates, Follow us on  FacebookTwitterInstagram and LinkedIn