BeautyTech startups in India are leveraging technology to disrupt and innovate in the beauty and wellness industry. These startups are revolutionizing the way consumers access beauty services, discover products, and personalize their beauty routines. By incorporating artificial intelligence (AI), augmented reality (AR), machine learning (ML), and data analytics, they are redefining the traditional beauty landscape and offering unique solutions. Here are some key aspects of BeautyTech startups in India:

Personalization: BeautyTech startups are using advanced algorithms and AI to provide personalized beauty recommendations and solutions. They analyze individual characteristics, preferences, and needs to create customized skincare, haircare, and makeup products.

On-Demand Services: Startups are offering on-demand beauty services, allowing customers to book appointments with beauty professionals who come to their homes or preferred locations. These platforms connect users with skilled and verified beauticians, hair stylists, and wellness experts, providing convenience and flexibility.

E-commerce Platforms: BeautyTech startups have created online marketplaces that offer a wide range of beauty and wellness products. These platforms provide a curated selection of brands, customer reviews, and product recommendations, making it easier for consumers to discover and purchase their desired beauty items.

Virtual Try-On and AR: Using augmented reality, BeautyTech startups enable users to virtually try on makeup, hairstyles, and even experiment with cosmetic procedures. This technology allows customers to visualize how products would look on them before making a purchase or committing to a specific beauty treatment.

Skincare Analysis: Startups are developing skincare analysis tools that use AI and ML to assess skin conditions, identify concerns, and recommend suitable skincare routines. These solutions often utilize facial recognition technology to provide personalized recommendations and track the effectiveness of skincare products over time.

“BeautyTech Titans: India’s Top 10 Startups Reshaping the Beauty and Wellness Landscape through Technological Advancements”


Founder: Rahul Mishra

Year: 2018

CEO: Rahul Mishra

Targeted Audience: Individuals seeking beauty and wellness services at home

Impact: Bellezimo is a beauty and wellness marketplace that connects users with professionals for services at home. It offers a range of services, including beauty treatments, spa therapies, wellness sessions, and more. Bellezimo’s platform provides users with the convenience of booking beauty and wellness services at their preferred location.


Founder: Preeti Joshi and Divya Jain

Year: 2016

CEO: Preeti Joshi

Targeted Audience: Individuals seeking on-demand beauty and wellness services at home

Impact: GetLook is an on-demand beauty and wellness services provider that offers home visits. Users can book appointments for services such as makeup, hairstyling, grooming, and spa treatments, which are delivered to their doorstep. GetLook aims to make beauty and wellness services accessible and convenient for its customers.


Founder: Suraj Singh Rathore

Year: 2017

CEO: Suraj Singh Rathore

Targeted Audience: Individuals seeking beauty and wellness services from professionals

Impact: Makeoverz is an online marketplace that connects users with beauty and wellness professionals. It offers a diverse range of services, including hairstyling, makeup, grooming, spa treatments, and more. Makeoverz provides users with a platform to discover and book trusted professionals for their beauty and wellness needs.


Founder: Kovid Kapoor and Rohit Shroff

Year: 2014

CEO: Kovid Kapoor

Targeted Audience: Individuals seeking beauty and wellness retreats and experiences

Impact: Holidify is an online platform that helps users discover and book beauty and wellness retreats. It provides information on various destinations, resorts, and experiences focused on beauty, wellness, and relaxation. Holidify enables users to plan and book rejuvenating getaways and retreats to enhance their overall well-being.


Founder: Dhimaan Shah and Archana Walavalkar

Year: 2013

CEO: Dhimaan Shah

Targeted Audience: Individuals seeking personal styling and fashion advice

Impact: StyleCracker is a personal styling and fashion-tech platform that offers beauty and style advice. It provides personalized fashion recommendations, styling tips, and curated looks based on individual preferences and body types. StyleCracker aims to empower individuals to express their unique style and enhance their fashion choices through its platform.


Founder: Sairee Chahal

Year: 2014

CEO: Sairee Chahal

Targeted Audience: Women seeking beauty and wellness professionals and services

Impact: Sheroes is a women-centric platform that connects users with beauty and wellness professionals and services. It offers a range of services, including makeup, hairstyling, grooming, spa treatments, and more, specifically catering to the needs of women. Sheroes aims to create a supportive community and provide access to trusted professionals and services for women’s beauty and wellness requirements.

Stayglad (formerly Belita)

Founder: Prateek Jain and Shashank Gupta

Year: 2015

CEO: Prateek Jain

Targeted Audience: Individuals seeking on-demand beauty services at home

Impact: Stayglad is an on-demand beauty services platform that provides salon services at home. Users can book appointments for services such as hairstyling, makeup, grooming, and more, which are delivered by trained professionals. Stayglad aims to make salon services convenient and accessible by bringing them to the comfort of customers’ homes.


Founder: Rajat Kapoor

Year: 2017

CEO: Rajat Kapoor

Targeted Audience: Individuals seeking personalized beauty and fashion recommendations

Impact: StyleNook is an AI-powered virtual stylist app that provides personalized beauty and fashion recommendations. It uses advanced algorithms and machine learning to understand users’ preferences and suggest tailored styling options. StyleNook aims to enhance users’ fashion choices and help them discover new beauty and fashion trends.

Founder: Manish Taneja and Rahul Dash

Year: 2011

CEO: Manish Taneja

Targeted Audience: Individuals seeking beauty and personal care products

Impact: is an e-commerce platform for beauty and personal care products. It offers a wide range of products from various brands, including skincare, haircare, makeup, and more. provides customers with a convenient way to shop for their beauty needs and offers discounts and deals on popular brands.


Founder: Chirag Dedhia and Aishwarya Dedhia

Year: 2017

CEO: Chirag Dedhia

Targeted Audience: Individuals seeking wellness, nutrition, and beauty recommendations

Impact: Healthie is a wellness and nutrition platform that offers personalized beauty and health recommendations. It uses data-driven insights to provide users with customized suggestions for skincare, nutrition, and overall well-being. Healthie aims to empower individuals to make informed choices about their beauty and health routines.

BeautyTech startups in India are rapidly evolving, addressing diverse consumer needs and preferences. They are creating innovative solutions that enhance the beauty and wellness experience while leveraging technology to empower individuals on their beauty journeys.