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Amagi, an Indian startup founded in 2008, has emerged as a game-changer in the broadcasting industry. With a mission to transform how TV content is managed, delivered, and monetized globally, Amagi has pioneered cloud-based solutions that enable broadcasters and content owners to streamline their operations, enhance efficiency, and reach their audiences more effectively. With a strong focus on innovation and cutting-edge technology, Amagi has established itself as a leading provider of cloud broadcast and targeted advertising solutions.


Company NameAmagi
HeadquartersBangalore, India
IndustryMedia Technology
ServicesCloud-based broadcast infrastructure, targeted advertising, content delivery, OTT solutions
Target CustomersTV networks, content owners, broadcasters, advertisers, OTT platforms
Key TechnologiesCloud computing, machine learning, AI, automation
Global ReachServes over 40 countries worldwide
PartnershipsAmazon Web Services (AWS), Google Cloud, Microsoft Azure, Zixi
Notable ClientsA+E Networks, Discovery, Fox Networks, ViacomCBS, WarnerMedia
AwardsNAB Technology Innovation Award, IBC Innovation Award, Deloitte Fast 50 India Award

Mission and Vision:

Amagi’s mission is to empower broadcasters and content owners with advanced cloud solutions that simplify their workflows, reduce costs, and unlock new revenue streams. The company envisions a future where traditional broadcasting is seamlessly integrated with the power of cloud technology, enabling personalized and dynamic content delivery across platforms.

Key Products/Services:

Cloud Playout: Amagi’s cloud playout solution enables broadcasters to manage and deliver TV channels entirely from the cloud, eliminating the need for traditional broadcast infrastructure. This solution provides flexibility, scalability, and cost-effectiveness while ensuring high-quality, reliable broadcast operations.

Cloud Ad Insertion: With Amagi’s cloud ad insertion platform, broadcasters can monetize their content by delivering targeted ads at scale. This solution allows dynamic ad insertion, enabling personalized and region-specific ad campaigns, thereby maximizing revenue potential.

OTT (Over-The-Top) Delivery: Amagi’s OTT delivery platform enables content owners to distribute their video content across multiple platforms and devices, reaching audiences worldwide. This solution provides seamless content delivery, ensuring a superior viewing experience for end-users.

Unique Value Proposition:

Amagi stands out in the market due to its innovative cloud-based approach to broadcasting. By leveraging the power of cloud technology, Amagi offers broadcasters and content owners unmatched flexibility, scalability, and cost-efficiency. Its solutions enable them to adapt to changing market dynamics, easily launch new channels, and monetize content in a targeted and personalized manner.

Target Market:

Amagi primarily caters to broadcasters, content owners, and media companies across the globe. Its solutions are designed to meet the needs of both traditional broadcast TV and emerging OTT platforms. The company serves a wide range of clients, including national and regional broadcasters, direct-to-consumer brands, and digital-first content creators.

Notable Achievements:

Global Expansion: Amagi has achieved significant global expansion, serving over 2,500 channels in more than 40 countries. Its clients include renowned media networks such as Discovery, Viacom, Turner, and NBCUniversal.

Award-Winning Innovations: Amagi has been recognized for its innovative solutions and industry leadership. The company has received accolades such as the IBC Innovation Award, Streaming Media Global Award, and Frost & Sullivan’s Technology Leadership Award.

Founding Story, Team, and Company Culture:

Amagi was founded in 2008 by Baskar Subramanian, KA Srinivasan, and SriniTVS. The founders envisioned a future where broadcasters could harness the potential of cloud technology to revolutionize the broadcasting industry. With their combined expertise in media technology and business, they embarked on a journey to disrupt the traditional broadcasting landscape.

Amagi’s team comprises talented individuals with diverse backgrounds in technology, media, and business. Their collective passion for innovation and customer-centric approach drives the company’s growth and success. Amagi fosters a culture of collaboration, creativity, and continuous learning, enabling its employees to push boundaries and deliver cutting-edge solutions.

Growth Trajectory, Funding, and Partnerships:

Amagi has experienced rapid growth since its inception. The company has witnessed significant traction due to the increasing demand for cloud-based broadcasting solutions. To fuel its expansion, Amagi secured funding


What is Amagi?

Amagi is a media technology company that provides cloud-based broadcast infrastructure, targeted advertising, content delivery, and OTT solutions to TV networks, content owners, broadcasters, advertisers, and OTT platforms.

What services does Amagi offer?

Amagi offers a range of services including cloud-based broadcast infrastructure, targeted advertising solutions, content delivery, and OTT solutions. They enable broadcasters to manage and deliver their content efficiently and monetize it through targeted advertising.

What are the key products of Amagi?

Amagi offers several key products, including Amagi CLOUD (a cloud-based broadcast infrastructure platform), Amagi THUNDERSTORM (targeted advertising platform), Amagi INGEST (content ingest and management solution), and Amagi PLANNER (ad campaign planning and scheduling tool).

How does Amagi help with targeted advertising?

Amagi provides targeted advertising solutions that enable TV networks and advertisers to reach specific audience segments. Through advanced data-driven technologies and integration with leading ad platforms, Amagi helps deliver personalized and relevant ads to viewers.

Which industries does Amagi serve?

Amagi primarily serves the media and entertainment industry. Their services are utilized by TV networks, content owners, broadcasters, advertisers, and OTT platforms to enhance content management, delivery, and monetization.

What technologies does Amagi use?

Amagi leverages cloud computing, machine learning, artificial intelligence (AI), and automation technologies to power its solutions. These technologies enable scalability, efficiency, and advanced targeting capabilities for their clients.

Where is Amagi headquartered?

Amagi is headquartered in Bangalore, India. They also have offices and presence in various other countries to serve their global clientele.

Who are some of Amagi’s notable clients?

Amagi has an extensive client base, including renowned media and entertainment companies such as A+E Networks, Discovery, Fox Networks, ViacomCBS, and WarnerMedia, among others.

What are some accolades received by Amagi?

Amagi has been recognized with several awards for its innovative solutions and technological advancements. Some notable awards include the NAB Technology Innovation Award, IBC Innovation Award, and Deloitte Fast 50 India Award.

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