In a bold move set to redefine India’s real estate ecosystem, Aawas Yojana, a PropTech Aggregator startup developed by TechYard Labs and WT IT Solutions Pvt. Ltd., has unveiled ₹49 onwards participation plans, making homeownership accessible to every Indian.
This disruptive model, which begins with contributions as low as ₹49, ₹99, ₹199, ₹299, and ₹999, is part of a larger startup vision to build the “UPI of Real Estate”—a transparent, tech-enabled platform that democratizes housing while unlocking dormant real estate assets.
Startup Problem-Solving: From Unsold Inventory to Livelihoods
India’s housing sector is riddled with challenges—₹4.8 lakh crore worth of projects remain stuck or unsold, leaving developers, workers, and families in limbo.
The Dehradun-based startup has identified this idle inventory as an opportunity: turning non-performing assets into productive homes while generating jobs and fiscal revenue.
“Startups disrupt when they make impossible ideas accessible. With just ₹49, anyone—from a student to a migrant worker—can begin their journey of homeownership. That’s the spirit of Aawas Yojana,” said Rahul Pathak, Co-Founder, Aawas Yojana.
How It Works: A PropTech–FinTech Fusion
Aawas Yojana’s innovation rests on two ownership frameworks, built for transparency and trust:
Slot-Based Digital Booking – Buyers purchase slots digitally, with live algorithm-driven draws allocating units fairly. Funds are secured in escrow until legal checks are completed.
0% Interest EMI Plans – Buyers can spread payments over 2, 3, or 5 years, with no interest burden, offering affordability and security.
“Trust is our currency, homes are the outcome. We’ve built this platform to give real estate the same credibility as banking or stock trading,” explained Shivam Badoni, CTO.
Why Dehradun? A Pilot from the Foothills of Innovation
The startup has chosen Dehradun, Uttarakhand, as its pilot market, where ₹5,200 crore worth of unsold housing stock is being rehabilitated.
Impact Projections for the Dehradun Pilot
Metric Estimate (5 Years)
Unsold Housing Revived ₹5,200 crore
Jobs Created 15.8 lakh job-years
Fiscal Revenues ₹300+ crore
Households Benefited 25,000+ families
“This pilot is our proof of concept. Once we show impact in Dehradun, we will take the model to India’s top 100 cities,” added Raj Chaudhary, Co-Founder, Aawas Yojana.
Startup to Scaleup: PropTech Mission 2030
Aawas Yojana’s larger vision—PropTech Mission 2030—is ambitious:
Unlock ₹5 lakh crore in idle housing stock nationwide.
Create 1.5 crore job-years across construction and allied industries.
Generate ₹30,000 crore in fiscal revenues for governments.
“Just like UPI changed payments, we want to change how Indians buy homes,” noted Ramit Panwar, VP – Legal, Compliance & Growth.
Why This Startup Story Matters
Affordability First: With ₹49 onwards plans, Aawas Yojana reduces barriers for millions of Indians.
Tech-Driven Transparency: Slot draws, escrow accounts, and digital paperwork ensure safety.
Livelihood Engine: By reviving idle inventory, the startup fuels both jobs and fiscal growth.
From Tier-II to National: Starting in Dehradun, scaling across India.
Founder Voices
Rahul Pathak, Co-Founder: “Every startup solves a pain point. Ours is the pain of mistrust in housing.”
Raj Chaudhary, Co-Founder: “The ₹49 plans prove that housing can be inclusive and entrepreneurial.”
Shivam Badoni, CTO: “We built Aawas Yojana like a financial exchange, not a classifieds site.”
Conclusion: A Startup with National Ambition
By merging PropTech innovation with FinTech discipline, Aawas Yojana is positioning itself as more than a marketplace. It is building the foundation for India’s first housing exchange, where transparency, affordability, and opportunity converge.
For entrepreneurs and investors, the message is clear: real estate is no longer a closed club—it’s an open platform, where participation begins at just ₹49.
🌐 Visit: www.aawasyojana.com
Last Updated on Saturday, August 30, 2025 8:34 am by The Entrepreneur India Team
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