In a remix that’s turning heads in India’s nightlife and startup scenes, interactive music commerce platform SpinItUp has secured ₹50 lakh (~$60,000) in a pre-seed funding round from the powerhouse investors of Zee TV’s hit reality show Ideabaaz Titans. Valued at an impressive ₹10 crore post-money, the deal—announced on December 4, 2025—includes backing from Jimmy Mistry (Della Adventure Resorts), Anupam Bansal (Liberty Shoes), and Archana Jehagirdar (Rukam Capital). This isn’t just seed money; it’s a national TV validation for a platform that’s flipping the script on how DJs get paid.
Co-founded by DJ Sanjay Meriya (aka The Spindoctor, a doctor-turned-award-winning DJ) and Sudeep Bansal (a US-returned tech whiz), SpinItUp launched in late 2025 as India’s first tech-first bridge between club-goers and live DJ sets. Picture this: You’re at a thumping Mumbai nightclub, craving that one track to ignite the dancefloor. With SpinItUp’s app, you pay a micro-fee (₹50-200) to request it directly—bypassing the DJ’s whim and injecting instant commerce into the vibe. DJs get a real-time dashboard of requests, tips, and fan analytics, turning gigs into revenue streams beyond fixed fees. “It’s like Uber for song requests, but with beats and bass drops,” quips Meriya.
The founders’ origin story is pure hustle. Meriya, with 15+ years spinning from operating rooms to global stages, knows the grind: “I come from a humble background, full of struggle, hustle, and sleepless nights. I built everything from scratch, so I know how tough it is for DJs to earn and grow.” SpinItUp was born from that pain—addressing a glaring gap where India’s 50,000+ DJs rely solely on sporadic gigs, earning an average ₹20,000-50,000 per night without residuals or fan monetization. Bansal adds the tech edge: “Moving from the US with just an idea, I was nervous but confident. Getting validation on national TV has boosted us to the next level.”
This funding emerged from Ideabaaz, Zee Entertainment’s groundbreaking reality show launched in October 2025—a “Shark Tank meets The Voice” for Tier-2/3 city founders. Aired on Zee TV and ZEE5, it scouts raw ideas from underserved regions, pitting them against Titans for equity-free mentorship and cash. SpinItUp, hailing from Mumbai’s underbelly, wowed with its demo: Real-time requests spiking a mock set’s energy, proving 30% higher tips and 25% longer fan dwell time. “This investment isn’t just funding; it’s proof our industry deserves better,” Meriya declared.
The ₹50 lakh war chest will amp up operations:
- App Scaling: Rollout to 20+ cities, integrating AR filters for virtual requests and NFT-style “exclusive drops” for super-fans.
- DJ Onboarding: Free tools for 5,000+ independent DJs, with revenue shares starting at 70/30 (DJ/fan).
- Nightlife Partnerships: Tie-ups with 100 clubs, targeting Gen Z’s ₹5,000 crore nightlife spend.
- Monetization Layers: Add merch drops, virtual events, and data sales to labels for trend insights.
India’s music commerce is nascent but explosive—Bollywood streams hit 50 billion in 2025, yet live experiences lag. SpinItUp taps the $2 billion nightlife economy, competing with global plays like Songtradr but localized for desi beats. Early traction? Beta tests at Delhi’s Kitty Su and Bengaluru’s Skyye Lounge saw 40% request conversion, with DJs netting 2x tips. At ₹10 crore valuation, it’s a steal for a platform projecting ₹5 crore ARR by FY26.
As Ideabaaz cements Zee’s startup IP—fostering inclusive innovation per India’s 2047 tech vision—this deal spotlights Tier-2 grit. SpinItUp isn’t just funding a tune; it’s remixing an entire ecosystem. Next up: A full seed and global club pilots. Lights, camera, drop the bass—India’s DJ revolution is spinning up.
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