India’s advertising technology (AdTech) sector is witnessing significant growth, driven by the country’s rapid digital transformation. The rise of internet penetration, coupled with the burgeoning use of smartphones, has paved the way for innovative AdTech startups that are revolutionizing the way brands connect with their audiences. Here, we explore the top 10 AdTech startups in India, highlighting their unique contributions to the industry.
1. InMobi
Summary:
InMobi, founded in 2007 by Naveen Tewari, is a prominent global mobile advertising platform. It offers InMobi Pulse for real-time consumer insights and Glance for personalized lock screen content, alongside robust monetization solutions for publishers.
| Aspect | Details |
|---|---|
| Founding Year | 2007 |
| Founders | Naveen Tewari |
| Key Features | InMobi Pulse, Glance, Monetization solutions |
| Impact | Advanced targeting and data analytics enhancing digital marketing strategies. |
Overview: Founded in 2007 by Naveen Tewari, InMobi is one of the pioneers in the Indian AdTech space. The company has grown into a global mobile advertising and discovery platform.
Key Features:
- InMobi Pulse: Real-time consumer insights platform.
- Glance: An AI-powered lock screen content platform.
- Monetization solutions for publishers and advertisers.
Impact: InMobi’s advanced targeting and data analytics capabilities have helped numerous brands enhance their digital marketing strategies.
2. AdPushup
Summary:
Founded in 2014 by Ankit Oberoi and Atul Agarwal, AdPushup specializes in ad revenue optimization. It provides A/B testing, ad layout optimization, and integrates with major ad networks to help publishers maximize revenue through effective ad placements.
| Aspect | Details |
|---|---|
| Founding Year | 2014 |
| Founders | Ankit Oberoi, Atul Agarwal |
| Key Features | A/B testing, Ad layout optimization, Ad network integration |
| Impact | Increased ad revenue for publishers through optimized ad placements and formats using ML. |
Overview: Founded in 2014 by Ankit Oberoi and Atul Agarwal, AdPushup is a revenue optimization platform for web publishers.
Key Features:
- A/B testing for ad layouts.
- Ad layout optimization.
- Integration with major ad networks.
Impact: AdPushup has significantly increased the ad revenue for publishers by optimizing ad placements and formats using machine learning.
3. Vdo.ai
Summary:
Established in 2017 by Amitt Sharma, Vdo.ai focuses on video advertising solutions. It offers in-stream and out-stream video ads, native ad formats, and interactive video solutions to enhance user engagement and maximize ad revenue.
| Aspect | Details |
|---|---|
| Founding Year | 2017 |
| Founders | Amitt Sharma |
| Key Features | In-stream and out-stream video ads, Native and interactive video formats |
| Impact | Enhanced user engagement and maximized ad revenue with innovative video ad solutions. |
Overview: Vdo.ai, founded in 2017 by Amitt Sharma, specializes in video advertising solutions, aiming to create engaging video content that drives user engagement and monetization.
Key Features:
- In-stream and out-stream video ads.
- Native and interactive video formats.
- Real-time analytics and reporting.
Impact: Vdo.ai’s innovative video ad solutions have enabled publishers to enhance user engagement and maximize ad revenue.
4. Adgebra
Summary:
Founded in 2013 by Chirag Leuva and Piyush Jain, Adgebra specializes in native and display advertising with multilingual support. It utilizes AI-driven targeting to deliver personalized ad experiences, catering effectively to diverse linguistic audiences in India.
| Aspect | Details |
|---|---|
| Founding Year | 2013 |
| Founders | Chirag Leuva, Piyush Jain |
| Key Features | Native and display advertising, Multilingual ad support, AI-driven targeting |
| Impact | Effective engagement with non-English speaking audiences through multilingual ad solutions. |
Overview: Established in 2013 by Chirag Leuva and Piyush Jain, Adgebra is a multilingual native ad network that caters to diverse Indian audiences.
Key Features:
- Native and display advertising.
- Multilingual ad support.
- AI-driven targeting.
Impact: Adgebra’s focus on multilingual ads has helped brands effectively reach and engage with non-English speaking audiences in India.
5. RevX
Summary:
RevX, established in 2014, focuses on programmatic advertising and user acquisition solutions. It offers retargeting tools and data-driven strategies to optimize marketing campaigns, helping brands achieve higher ROI through precise targeting.
| Aspect | Details |
|---|---|
| Founding Year | 2014 |
| Founders | Not publicly disclosed |
| Key Features | Programmatic advertising, Retargeting solutions, User acquisition tools |
| Impact | Optimized marketing campaigns and higher ROI with data-driven approaches. |
Overview: RevX, founded in 2014, is a performance marketing platform that leverages data and AI to drive user acquisition and engagement.
Key Features:
- Programmatic advertising.
- Retargeting solutions.
- User acquisition and engagement tools.
Impact: RevX’s data-driven approach has empowered brands to optimize their marketing campaigns and achieve higher ROI.
6. Madvertise
Summary:
Founded in 2018 by Manan Shah, Madvertise specializes in mobile advertising with rich media ads and real-time bidding capabilities. It enhances user engagement through interactive ad formats, catering specifically to the mobile-first market.
| Aspect | Details |
|---|---|
| Founding Year | 2018 |
| Founders | Manan Shah |
| Key Features | Rich media ads, Programmatic buying, Real-time bidding |
| Impact | Increased reach and engagement in the mobile-first market with cutting-edge mobile ad solutions. |
Overview: Founded in 2018 by Manan Shah, Madvertise focuses on delivering mobile advertising solutions that ensure high engagement and conversions.
Key Features:
- Rich media ads.
- Programmatic buying.
- Real-time bidding.
Impact: Madvertise’s cutting-edge mobile ad solutions have helped brands increase their reach and engagement in the mobile-first Indian market.
7. GreedyGame
Summary:
Established in 2013 by Arpit Jain, GreedyGame offers non-intrusive native ad formats for mobile games. It focuses on contextual ad placements and user-friendly SDK integration, enhancing user experience and revenue for app developers.
| Aspect | Details |
|---|---|
| Founding Year | 2013 |
| Founders | Arpit Jain |
| Key Features | Native ad formats, Contextual ad placements, User-friendly SDK integration |
| Impact | Enhanced user experience and higher ad revenue for app developers with non-intrusive ads. |
Overview: GreedyGame, established in 2013 by Arpit Jain, is a native advertising platform that integrates ads seamlessly into mobile apps and games.
Key Features:
- Native ad formats.
- Contextual ad placements.
- User-friendly SDK integration.
Impact: GreedyGame’s non-intrusive ad formats have enhanced user experience while driving higher ad revenue for app developers.
8. AdOnMo
Summary:
Founded in 2017 by Aditya Goel and Akshay Mehra, AdOnMo specializes in digital Out-of-Home (OOH) advertising. It utilizes geotargeting and real-time campaign tracking to deliver dynamic and targeted outdoor advertising solutions with digital precision.
| Aspect | Details |
|---|---|
| Founding Year | 2017 |
| Founders | Aditya Goel, Akshay Mehra |
| Key Features | Digital OOH advertising, Geotargeting, Real-time campaign tracking |
| Impact | Redefined outdoor advertising with digital precision and measurement. |
Overview: Founded in 2017 by Aditya Goel and Akshay Mehra, AdOnMo blends digital advertising with out-of-home (OOH) advertising, creating a unique hybrid model.
Key Features:
- Digital OOH advertising.
- Geotargeting and audience segmentation.
- Real-time campaign tracking.
Impact: AdOnMo’s innovative approach has redefined outdoor advertising by combining it with digital precision and measurement.
9. mCanvas
Summary:
Founded in 2014 by Siddhartha Puri, mCanvas offers interactive and rich media ad formats for mobile advertising. It leverages data-driven targeting to deliver engaging ad experiences such as interactive videos and 360-degree views.
| Aspect | Details |
|---|---|
| Founding Year | 2014 |
| Founders | Siddhartha Puri |
| Key Features | Interactive ad formats, Rich media and video ads, Data-driven targeting |
| Impact | Set new standards for user engagement in mobile advertising with interactive ad formats. |
Overview: mCanvas, founded in 2014 by Siddhartha Puri, focuses on delivering immersive and engaging mobile ad experiences.
Key Features:
- Interactive ad formats.
- Rich media and video ads.
- Data-driven targeting.
Impact: mCanvas’s interactive ad formats have set new standards for user engagement in mobile advertising.
10. Zapr
Summary:
Established in 2012 by Sajo Mathew and Sandipan Mondal, Zapr provides cross-media audience analytics and TV-to-mobile targeting solutions. It enables brands to unify their advertising strategies across TV and digital platforms, leveraging comprehensive audience insights.
| Aspect | Details |
|---|---|
| Founding Year | 2012 |
| Founders | Sajo Mathew, Sandipan Mondal |
| Key Features | Cross-media audience analytics, TV-to-mobile targeting, Offline audience insights |
| Impact | Enabled cohesive and targeted cross-media marketing strategies through comprehensive analytics. |
Overview: Founded in 2012 by Sajo Mathew and Sandipan Mondal, Zapr is a media analytics and audience engagement platform that connects TV, digital, and offline media.
Key Features:
- Cross-media audience analytics.
- TV-to-mobile targeting.
- Offline audience insights.
Impact: Zapr’s comprehensive analytics have enabled brands to create cohesive and targeted cross-media marketing strategies.
Frequently Asked Questions (FAQs) about AdTech Startups in india
| Startup | FAQs | Answers |
|---|---|---|
| InMobi | Q: What is InMobi Pulse? | A: InMobi Pulse is a real-time consumer insights platform that provides deep insights into consumer behavior and preferences. |
| Q: How does Glance work? | A: Glance is an AI-powered lock screen content platform that delivers personalized content to users on their smartphone lock screens. | |
| AdPushup | Q: What is AdPushup’s A/B testing? | A: AdPushup’s A/B testing allows publishers to test different ad layouts and formats to determine which ones generate the most revenue. |
| Q: What ad networks does AdPushup integrate with? | A: AdPushup integrates with major ad networks including Google AdSense, Media.net, and others to help publishers optimize their ad revenue. | |
| Vdo.ai | Q: What types of video ads does Vdo.ai offer? | A: Vdo.ai offers in-stream and out-stream video ads, as well as native and interactive video formats. |
| Q: How does Vdo.ai enhance user engagement? | A: Vdo.ai enhances user engagement by providing innovative and interactive video ad solutions that are tailored to user preferences. | |
| Adgebra | Q: What is unique about Adgebra’s ad network? | A: Adgebra’s ad network supports multilingual ads, enabling brands to effectively reach and engage with non-English speaking audiences in India. |
| Q: How does Adgebra use AI in its advertising solutions? | A: Adgebra uses AI-driven targeting to deliver personalized and relevant ads to users, improving engagement and conversion rates. | |
| RevX | Q: What is programmatic advertising according to RevX? | A: Programmatic advertising with RevX involves the automated buying and selling of online advertising space using data and AI to target the right audience at the right time. |
| Q: What are RevX’s retargeting solutions? | A: RevX’s retargeting solutions help brands re-engage users who have previously interacted with their website or app, increasing the chances of conversion. | |
| Madvertise | Q: What are rich media ads in Madvertise? | A: Rich media ads are interactive ad formats that engage users with elements such as video, audio, and other multimedia, making the ads more engaging and effective. |
| Q: What is real-time bidding in Madvertise’s platform? | A: Real-time bidding (RTB) is a process where ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, allowing advertisers to bid for the right to show their ad to a specific user in real-time. | |
| GreedyGame | Q: What are native ad formats in GreedyGame? | A: Native ad formats are designed to blend seamlessly with the app’s content, providing a non-intrusive ad experience that matches the look and feel of the app. |
| Q: How does GreedyGame ensure user-friendly SDK integration? | A: GreedyGame offers a user-friendly SDK that is easy to integrate, ensuring that developers can quickly implement native ads into their apps without significant changes to their codebase. | |
| AdOnMo | Q: What is digital OOH advertising in AdOnMo? | A: Digital Out-of-Home (OOH) advertising in AdOnMo combines traditional outdoor advertising with digital elements, allowing for dynamic and targeted ad campaigns in real-time. |
| Q: How does AdOnMo utilize geotargeting? | A: AdOnMo uses geotargeting to deliver location-based advertising messages to users, ensuring that ads are relevant and targeted based on their geographic location. | |
| mCanvas | Q: What are interactive ad formats in mCanvas? | A: Interactive ad formats in mCanvas engage users with immersive experiences, such as swipeable galleries, 360-degree views, and interactive videos, enhancing user engagement and brand recall. |
| Q: How does mCanvas leverage data-driven targeting? | A: mCanvas leverages data-driven targeting to deliver personalized ads based on user behavior, preferences, and demographic information, ensuring ads are relevant and effective. | |
| Zapr | Q: How does Zapr provide cross-media audience analytics? | A: Zapr provides cross-media audience analytics by combining TV viewership data with digital consumption patterns, offering brands comprehensive insights into their audience across multiple platforms. |
| Q: What is TV-to-mobile targeting in Zapr? | A: TV-to-mobile targeting in Zapr allows brands to retarget TV viewers on their mobile devices with relevant ads, bridging the gap between offline and online advertising channels effectively. |
Conclusion
The Indian AdTech landscape is rapidly evolving, with startups pioneering innovative solutions that cater to the diverse and dynamic market. From mobile and video advertising to native and multilingual ad formats, these startups are setting new benchmarks in the industry. As digital consumption continues to rise, these AdTech companies are well-positioned to drive the next wave of advertising innovation in India and beyond.
