Vivek Gupta


Vivek Gupta is an influential figure in the meat industry, known for his role as a co-founder and Chief Executive Officer (CEO) of Licious, a leading online meat and seafood delivery company. With his visionary leadership and dedication to quality and innovation, Gupta has played a pivotal role in transforming the way people purchase and consume meat in India. This wiki article delves into Vivek Gupta’s background, his journey with Licious, and the impact he has made on the industry.


Full NameVivek Gupta
PositionCEO of Licious
Background1. Holds a Bachelor’s degree in Mechanical Engineering
2. Completed MBA from Stanford Graduate School of Business
Professional1. Worked as a Senior Manager at McKinsey & Company
Experience2. Served as a Principal at Actis, a private equity firm
3. Worked as the CEO of RGI Foods Pvt Ltd (Reliance Retail)
4. Joined Licious in [Year] as the CEO
Contributions1. Played a key role in scaling Licious to become a leading
online meat and seafood brand in India
2. Led the company through multiple funding rounds, securing
significant investments from various investors
3. Focused on enhancing customer experience, ensuring high
quality products, and expanding the company’s reach
4. Led Licious’ expansion into new markets and the launch of
new product categories
Achievements1. Recognized as one of the “Top 40 Under 40” business leaders
in India by Fortune Magazine
2. Received accolades for his contributions to the e-commerce
and food industry

Early Life and Education:

Born and raised in India, Vivek Gupta developed an early passion for entrepreneurship and technology. He completed his education with a Bachelor’s degree in Engineering, specializing in computer science. Gupta’s inclination towards innovation and disruption led him to venture into the startup ecosystem.

Founding Licious:

In 2015, Vivek Gupta, along with his co-founder Abhay Hanjura, identified an untapped market opportunity in the meat and seafood industry. Recognizing the challenges faced by consumers in procuring fresh, hygienic, and high-quality meat products, they set out to revolutionize the sector by establishing Licious.

Licious started as an online platform that connected consumers with local suppliers of meat and seafood. The company aimed to address the key concerns of consumers regarding quality, hygiene, and convenience in the purchase of these perishable products. Gupta’s expertise in technology played a crucial role in developing a robust and user-friendly platform.

Licious’ Growth and Impact:

Under Vivek Gupta’s leadership, Licious quickly gained traction and expanded its operations. The company adopted a farm-to-fork approach, ensuring complete control over the supply chain to maintain stringent quality standards. Licious invested in state-of-the-art processing centres and established a cold chain infrastructure to preserve the freshness and quality of its products.

By leveraging technology and data analytics, Gupta implemented innovative solutions to optimize operations and enhance customer experience. Licious introduced features such as real-time order tracking, personalized recommendations, and easy-to-use mobile applications, further elevating the convenience and reliability of the service.

Quality Assurance and Ethical Practices:

Vivek Gupta prioritizes quality assurance and ethical practices as core principles of Licious. The company works closely with its network of suppliers and partners to ensure that the meat and seafood offered meet strict quality and safety standards. Licious also follows sustainable sourcing practices and encourages responsible farming and fishing methods, aligning with Gupta’s commitment to environmental and social responsibility.

Awards and Recognition:

Vivek Gupta’s relentless pursuit of excellence has earned him and Licious numerous accolades. The company has been recognized for its innovative business model, exceptional customer service, and contribution to the food industry. Gupta’s leadership and vision have solidified Licious as a trusted and respected brand in the market.

Vivek Gupta’s journey with Licious showcases his determination to disrupt traditional industries and provide consumers with a superior meat-buying experience. Through his leadership, Gupta has redefined the way people purchase and consume meat in India. Licious’ commitment to innovation, quality, and ethical practices continues to inspire the industry and pave the way for a more sustainable and customer-centric future.

Founders Profile

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