India has seen a surge in the development and growth of augmented reality (AR) and virtual reality (VR) startups in recent years. AR/VR startups in India are leveraging these immersive technologies to create innovative solutions across various industries, including gaming, entertainment, education, healthcare, real estate, retail, and more.

AR involves overlaying digital information onto the real world, enhancing the user’s perception and interaction with their environment. VR, on the other hand, creates a completely simulated environment, immersing users in a virtual world through the use of headsets and controllers. Both technologies have the potential to revolutionize how we experience and interact with digital content.

India’s AR/VR startups are actively developing cutting-edge applications and solutions. They are focusing on areas such as industrial training, marketing and advertising, simulation and visualization, virtual tours, experiential learning, gaming, and healthcare diagnostics. These startups are pushing the boundaries of technology and creating immersive experiences that have the potential to transform various sectors.

Many AR/VR startups in India are also exploring the intersection of AR/VR with other emerging technologies such as artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), and blockchain to enhance the capabilities and functionalities of their solutions.

“Unleashing Innovation: The Game-Changing Top 10 AR/VR Startups in India Driving Immersive Experiences and Transforming Industries”


Founder: Sri Charan Lakkaraju, Frederick Devarampati

CEO: Sri Charan Lakkaraju

Year: 2015

Services: AR/VR solutions for education and student engagement

Impact: Enhancing learning experiences, fostering student creativity, and collaboration

Scope: Nationwide

Targeted Audience: Educational institutions, students

The ThirdEye

Founder: Nick Cherukuri, Eythor Bender

CEO: Nick Cherukuri

Year: 2016

Services: AR smart glasses and software solutions

Impact: Enabling hands-free AR experiences, enhancing productivity, and safety

Scope: Global

Targeted Audience: Enterprises, professionals, industries adopting AR technologies

Trupik Virtual Dressing

Founder: Kumar Jha

CEO: Kumar Jha

Year: 2017

Services: Virtual dressing and try-on solutions

Impact: Revolutionizing the retail shopping experience, enabling virtual try-on of apparel and accessories

Scope: Global

Targeted Audience: Retail businesses, fashion brands, e-commerce companies


Founder: Joel Newton

CEO: Joel Newton

Year: 2014

Services: Extended Reality (XR) advertising platform

Impact: Enabling immersive and interactive brand experiences, enhancing advertising effectiveness

Scope: Global

Targeted Audience: Brands, advertisers, marketers


Founder: Neerav Parekh

CEO: Neerav Parekh

Year: 2015

Services: AI-powered data storytelling platform

Impact: Transforming complex data into simple narratives, enabling better data understanding

Scope: Global

Targeted Audience: Businesses, analysts, decision-makers

VRt Ventures

Founder: Animesh R. Agarwal

CEO: Animesh R. Agarwal

Year: 2016

Services: VR content production and distribution

Impact: Creating immersive VR experiences, enabling content distribution and monetization

Scope: Global

Targeted Audience: Businesses, content creators, enthusiasts


Founder: Ankit DP, Somnath Meher, Chandrashekhar Iyer

CEO: Ankit DP

Year: 2014

Services: Smart wearable devices and software solutions

Impact: Integrating AR/VR technologies into wearable devices for enhanced functionality

Scope: Global

Targeted Audience: Consumers, tech enthusiasts

Xencov Software

Founder: Akash Sarda, Aman Mittal, Arnav Sethi

CEO: Akash Sarda

Year: 2017

Services: AR/VR solutions for industrial training and simulation

Impact: Enhancing training effectiveness, improving safety protocols, and reducing costs

Scope: Global

Targeted Audience: Industrial sectors, manufacturing companies

Xperian VR

Founder: Vinay Babu, Kiran Babu

CEO: Vinay Babu

Year: 2017

Services: VR solutions for real estate and architectural visualization

Impact: Transforming property visualization, enabling immersive virtual tours

Scope: Nationwide

Targeted Audience: Real estate developers, architects, property buyers


Founder: Sujay Santra

CEO: Sujay Santra

Year: 2015

Services: AR/VR solutions for training, education, and marketing

Impact: Enhancing learning experiences, engaging customers, and driving business growth

Scope: Global

Targeted Audience: Educational institutions, businesses, marketing teams

The AR/VR startup ecosystem in India is supported by a growing number of incubators, accelerators, and innovation hubs that provide funding, mentorship, and resources to help these startups thrive. Additionally, the Indian government has shown support for the AR/VR sector through initiatives and programs aimed at fostering innovation and entrepreneurship.

Overall, AR/VR startups in India are playing a significant role in shaping the future of immersive technologies. They are bringing forth innovative solutions that have the potential to transform industries, enhance user experiences, and create new avenues for engagement and interaction in the digital realm.