Lenskart, an Indian startup founded in 2010, has emerged as a pioneering force in the eyewear industry. With a strong emphasis on innovation, accessibility, and customer satisfaction, Lenskart has transformed the way people shop for eyewear in India. Through its wide range of products, seamless online shopping experience, and commitment to quality, Lenskart has positioned itself as a market leader, catering to the diverse needs of millions of customers.

Overview

Company Name	Lenskart
Founded	2010
Industry	E-commerce, Retail
Headquarters	Faridabad, Haryana, India
Founders	Peyush Bansal, Amit Chaudhary, Sumeet Kapahi
Website	www.lenskart.com
Products	Eyeglasses, Sunglasses, Contact Lenses
Retail Stores	Over 700 offline stores in India
App	Available for iOS and Android devices
Key Features	Virtual Try-On, Home Eye Test, 3D Try-On
Shipping	Nationwide and International shipping
Return Policy	14-day return/exchange policy
Customer Care	24/7 customer support
Social Media	Facebook, Twitter, Instagram, LinkedIn

Mission and Vision:

Lenskart’s mission is to revolutionize the eyewear industry by making eyeglasses and contact lenses accessible, affordable, and fashionable for every individual. Their vision is to become the preferred choice for eyewear solutions globally, providing an unparalleled shopping experience that combines technology, convenience, and style.

Key Products and Services:

Lenskart offers a comprehensive range of eyewear products and services, catering to various vision correction needs and fashion preferences. Their key offerings include:

Eyeglasses: Lenskart offers a vast collection of stylish eyeglasses featuring the latest trends and designs. They provide a wide range of options, including frames made from different materials, lens types, and coatings.

Contact Lenses: Lenskart offers a diverse selection of contact lenses, including daily disposable, monthly disposable, colored, and toric lenses. They prioritize comfort and vision correction while ensuring a hygienic and safe experience.

Sunglasses: Lenskart features a wide range of sunglasses from renowned brands, offering both style and protection from harmful UV rays. They provide options for prescription sunglasses as well.

Lens Solution and Accessories: Lenskart offers a range of lens care solutions, cleaning kits, and accessories to ensure proper maintenance of eyewear.

Unique Value Proposition:

Lenskart’s unique value proposition lies in its commitment to providing affordable eyewear solutions without compromising on quality. They have disrupted the traditional brick-and-mortar eyewear retail model by adopting an online-first approach, offering customers the convenience of shopping from their homes. Lenskart’s key differentiators include:

Home Eye Check-up: Lenskart introduced the concept of doorstep eye exams through its innovative ‘Home Eye Check-up’ service. Trained optometrists visit customers’ homes, enabling them to get accurate prescriptions without leaving their comfort zones.

Try Before You Buy: Lenskart allows customers to try frames virtually using their “3D Try On” feature on their website and app. Additionally, they offer a unique “Home Try-On” service, delivering up to four frames to customers’ homes, allowing them to try and choose the perfect fit.

Lenskart Gold Membership: Lenskart’s Gold Membership program provides exclusive benefits to its customers, including access to premium eyeglass frames, priority delivery, and special offers.

Target Market:

Lenskart primarily caters to the Indian market, which consists of a large population with varied eyewear needs. Their target market includes individuals seeking vision correction, fashionable eyewear, and superior customer service. Lenskart focuses on both urban and semi-urban areas, ensuring accessibility to customers across different regions and income levels.

Notable Achievements:

Lenskart has achieved significant milestones and recognition since its inception. Some notable achievements include:

Market Leadership: Lenskart has emerged as a market leader in India, with a substantial market share and a strong brand presence.

Rapid Expansion: Lenskart has expanded its retail footprint to over 800 stores across 175 cities in India, ensuring a seamless omnichannel experience for customers.

Technology Innovations: Lenskart has continually leveraged technology to enhance the customer experience. Their virtual try-on feature, home eye check-up service, and advanced lens manufacturing technologies have set new standards in the industry.

Partnerships and Collaborations: Lenskart has established strategic partnerships with leading eyewear brands, including Ray-Ban, Oakley, and Vogue, strengthening their product offerings and brand portfolio.

Founding Story, Team, and Company Culture:

Lenskart was founded in 2010 by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi. The idea originated from Peyush’s personal experience of facing challenges in finding quality eyewear at affordable prices. The founders aimed to bridge the gap between eyewear accessibility and affordability.

The Lenskart team comprises passionate individuals dedicated to revolutionizing the eyewear industry. They foster a culture of innovation, customer-centricity, and collaboration. Lenskart values transparency, agility, and inclusivity, providing employees with an environment that encourages personal and professional growth.

Growth Trajectory, Funding, and Future Plans:

Lenskart’s growth trajectory has been impressive. The company has witnessed exponential revenue growth and a significant increase in its customer base. Lenskart’s commitment to innovation, customer satisfaction, and expanding its retail presence has contributed to its success.

In terms of funding, Lenskart has raised substantial capital from renowned investors, including TPG Growth, TR Capital, and SoftBank Vision Fund, among others. The investments have supported the company’s expansion plans and technological advancements.

Lenskart’s future plans include continued expansion across India and international markets. They aim to further strengthen their omnichannel presence, invest in research and development, and introduce innovative products and services. Lenskart also aims to enhance its supply chain and manufacturing capabilities to ensure faster delivery and greater customer satisfaction.

Revolutionizing the Industry and Making an Impact:

Lenskart’s innovative business model, commitment to accessibility, and customer-centric approach have already made a significant impact on the eyewear industry in India. By providing affordable and fashionable eyewear options, leveraging technology, and prioritizing customer convenience, Lenskart has democratized the eyewear buying experience.

Lenskart’s unique initiatives, such as the Home Eye Check-up service and virtual try-on feature, have set new industry standards, making eyewear more accessible and empowering customers with a seamless shopping experience. Lenskart’s disruptive approach has not only transformed the market but also opened doors for new possibilities and innovations in the eyewear industry.

In conclusion, Lenskart’s mission to revolutionize the eyewear industry, its focus on accessibility and affordability, its diverse product offerings, and its commitment to technological innovation have positioned it as a trailblazer in the market. With its growth trajectory, strategic partnerships, and customer-centric approach, Lenskart is poised to continue making a significant impact and revolutionize the eyewear industry globally.

FAQ’s

What is Lenskart?

Lenskart is an Indian eyewear retail company that specializes in eyeglasses, sunglasses, and contact lenses. It operates both online and offline, offering a wide range of eyewear products for men, women, and children.

How can I buy eyewear from Lenskart?

You can purchase eyewear from Lenskart through their website (www.lenskart.com) or by visiting one of their physical stores located across various cities in India.

What types of eyewear does Lenskart offer?

Lenskart offers a wide range of eyewear products, including eyeglasses, sunglasses, power sunglasses, computer glasses, reading glasses, and contact lenses. They also provide frames and lenses with various customization options.

Can I get my eyes tested at Lenskart?

Yes, Lenskart offers eye testing services both online and at their retail stores. They have certified optometrists who can perform comprehensive eye exams to determine your prescription and help you choose the right eyewear.

How can I book an eye test appointment?

If you prefer an offline eye test, you can visit a Lenskart store and book an appointment at the store itself. Alternatively, you can schedule an online eye test on the Lenskart website and have your eyes tested from the comfort of your home.

Does Lenskart provide home try-on services?

Yes, Lenskart offers a “Home Try-On” service where you can select up to five frames from their website and have them delivered to your home. You can try them on and decide which ones you like before making a purchase.

What is the return policy of Lenskart?

Lenskart has a 14-day return and exchange policy. If you are not satisfied with your purchase, you can return the product within 14 days of receiving it, provided it is in its original condition with all the packaging and tags intact.

Does Lenskart offer warranty on their products?

Yes, Lenskart provides a one-year warranty on its eyeglasses and sunglasses. This covers manufacturing defects and any issues with the frame or lenses. Contact lenses, however, generally do not come with a warranty.

Can I track my order on Lenskart?

Yes, once you place an order on the Lenskart website, you can track its status by logging into your Lenskart account and accessing the “Order History” section. You will be able to see the current status and estimated delivery date of your order.

Does Lenskart offer any discounts or promotions?

Lenskart frequently runs promotions and offers discounts on its eyewear products. It’s advisable to check their website or subscribe to their newsletter to stay updated on the latest offers and deals.