Groww: Empowering India’s Investment Revolution


In the fast-paced world of finance, Groww has emerged as a game-changer in the Indian investment landscape. Founded in 2016 by four enterprising individuals, Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal, Groww has swiftly become a household name, revolutionizing the way people invest and manage their money. With a mission to democratize investing and make it accessible to every Indian, Groww has redefined the traditional investment paradigm, empowering millions with their user-friendly platform and innovative services.


TypeInvestment Platform
HeadquartersBengaluru, India
ServicesInvestment and trading platform
PlatformsWeb, Android, iOS
Investment OptionsStocks, Mutual Funds, ETFs, IPOs, Gold, Digital Gold, US Stocks
Account TypesIndividual, Joint, NRI
FeaturesPaperless account opening, SIP, goal-based investing, expert recommendations, tax-saving options
Payment MethodsBank transfers, UPI, Netbanking
Regulatory BodyRegistered with the Securities and Exchange Board of India (SEBI)
SecuritySecure and encrypted transactions
Customer SupportIn-app chat, email, phone
AwardsTimes Tech Buzz Award 2020, Best Investment App by Outlook Money 2020, India’s Most Innovative Companies by Fast Company 2021

Mission and Vision:

Groww’s mission is to simplify investment opportunities and make them accessible to all individuals, regardless of their financial background or expertise. They envision a future where every Indian can grow their wealth through hassle-free, transparent, and cost-effective investment avenues.

Key Products/Services:

Groww offers a comprehensive suite of investment products and services designed to cater to diverse investor needs. Their platform allows users to invest in mutual funds, stocks, digital gold, and other financial instruments seamlessly. With intuitive interfaces and simplified processes, Groww empowers users to make informed investment decisions, offering them a hassle-free experience.

Unique Value Proposition:

What sets Groww apart is its commitment to simplicity, transparency, and accessibility. Their user-friendly platform provides a seamless investing experience, allowing users to research, invest, and track their portfolios effortlessly. By eliminating the need for intermediaries, Groww ensures cost-effectiveness and transparency, thus empowering users to take control of their financial futures.

Target Market:

Groww primarily targets the tech-savvy Indian population seeking convenient investment solutions. Their platform appeals to millennials and young professionals who value simplicity, ease-of-use, and want to take charge of their financial goals. Additionally, Groww has tapped into the vast potential of tier 2 and tier 3 cities, where there is a significant need for accessible investment avenues.

Notable Achievements:

Groww’s journey has been nothing short of remarkable. Within a few short years, they have achieved significant milestones. In 2018, they became the first investment platform to surpass one million registered users in India. They were also recognized as one of the top 50 startups to watch by LinkedIn in 2019. Groww’s commitment to customer-centricity has garnered them a loyal user base, with over 20 million users as of 2021.

Founding Story, Team, and Company Culture:

Groww’s founding members, Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal, shared a common passion for empowering individuals to make better financial decisions. They observed the complexities and barriers that hindered the average Indian from investing and set out to build a platform that would simplify the process. With their combined expertise in technology, finance, and product development, they created Groww with the vision of transforming the investment landscape in India.

The company culture at Groww is centered around innovation, collaboration, and customer-centricity. The team is driven by a shared purpose and an unwavering commitment to democratizing investing. With a flat organizational structure, Groww fosters a culture of open communication, allowing every team member to contribute ideas and take ownership of their work.

Growth Trajectory, Funding, and Partnerships:

Groww’s growth trajectory has been impressive since its inception. In 2018, they raised $1.6 million in seed funding, followed by a $6.2 million Series A round in 2019. Subsequently, they secured a Series B funding of $21.4 million in 2020. With the backing of prominent investors like Sequoia Capital, Y Combinator, and Ribbit Capital, Groww has been able to expand its operations and enhance its product offerings.

Groww has forged strategic partnerships with leading financial institutions, asset management companies, and stockbrokers, enabling them to offer a wide range of investment options to their users. These partnerships have strengthened Groww’s position in the market and enhanced its credibility as a trusted investment platform.

Future Plans and Impact:

Looking ahead, Groww aims to broaden its product offerings and enhance its technological capabilities to cater to a wider range of investment needs. They plan to introduce new features like direct stock investing, personalized investment recommendations, and expanded coverage of financial products. By leveraging technology, data analytics, and customer-centricity, Groww is poised to revolutionize the investment industry in India, enabling millions to achieve their financial aspirations.

Groww’s mission to democratize investing and make it accessible to every Indian has propelled them to the forefront of the Indian investment landscape. With their user-friendly platform, comprehensive product suite, and commitment to transparency, Groww has already made significant strides. Their relentless focus on simplifying investments and empowering individuals ensures that Groww will continue to revolutionize the industry, leaving an indelible impact on India’s investment landscape.


What is Groww?

Groww is an online investment platform that allows individuals to invest in mutual funds, stocks, exchange-traded funds (ETFs), and more. It provides a user-friendly interface and aims to simplify the investment process for beginners.

How does Groww work?

Groww acts as an intermediary between investors and various financial products. Users can create an account, complete the necessary KYC (Know Your Customer) process, and start investing in a range of investment options available on the platform. Groww provides a seamless investing experience through its app and website.

What investment options are available on Groww?

Groww offers a variety of investment options, including mutual funds, stocks, ETFs, initial public offerings (IPOs), digital gold, and fixed deposits. Users can choose from a wide range of funds from different asset management companies and invest based on their financial goals and risk preferences.

Is Groww safe and reliable?

Groww follows industry-standard security practices to ensure the safety of user data and transactions. It is registered with the Securities and Exchange Board of India (SEBI) as a mutual fund distributor. However, as with any investment, there are risks associated with market fluctuations and investment performance.

How can I create an account on Groww?

To create an account on Groww, you can visit their website or download the Groww mobile app from your respective app store. Follow the registration process, provide the required details, complete the KYC process by submitting the necessary documents, and set up your account.

What documents are required for KYC on Groww?

For KYC verification on Groww, you will typically need your PAN (Permanent Account Number) card, Aadhaar card, and a recent photograph. Additional documents may be required based on your specific circumstances.

Are there any charges or fees for using Groww?

Groww does not charge any account opening fees or transaction charges for investing in mutual funds. However, there may be charges for certain services like intraday trading or investing in stocks. It’s advisable to check Groww’s fee schedule or contact their customer support for detailed information on charges and fees.

Can I track my investments on Groww?

Yes, Groww provides a comprehensive dashboard where users can track their investments. You can view the current value of your investments, track their performance over time, and access detailed reports and statements for better portfolio management.

Can I withdraw my investments from Groww?

Yes, you can sell or redeem your investments through Groww. The process may vary depending on the type of investment you hold. For example, mutual fund units can typically be redeemed by placing a redemption request on the platform, while selling stocks may involve placing a sell order. The proceeds will be credited to your linked bank account.

Does Groww provide any investment guidance or support?

Groww offers educational resources, articles, and expert insights on investing through their blog and app. They also have a customer support team that can assist you with queries or concerns related to your investments or the platform.

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